Doug's readily recognized artistic style and signature added to the whimsical interpretations and humorous insights in the 124-page book, You: the Road Warrior, published in 1990 by Challex Books.
In the May 26, 2008, Globe and Mail, B8, it asks: "How recognizable is your logo? Have you created it in such a way that over time your clients - or in Doug's case, your readers - may be able to identify it simply by seeing the first letter?" (Source: the Marketing Minute)
The answer is YES for Playboy readers scanning the monthly issues for Doug's full-page color artwork.
(blog entries by Heidi Hutson)
Tuesday, July 15, 2008
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