The increasing popularity of cosplay was a "perfect fit" for Bernina.
Staff presented sewing tips and tricks on how to sew with stretchy materials on the B-215, which was later raffled off to a lucky C2E2 cosplayer. In addition, the Bernina team was also involved in judging the Bernina Choice Award at the Grand Championship of Cosplay.
Geico promotions, especially a 3D imagining booth, have been successful at NYCC so it wasn't a surprise to see the pop culture lovable gecko exhibiting at C2E2 this year.
(blog entries by Heidi Hutson)